Writing for Design
Mike Reed
Director - Reed Words

Mike beat 1,500 others to his first job, writing recruitment ads, in 1993.
Since then he's co-founded an agency and spent six years there as Creative Director before going independent in 2002. Today he works in every medium - print, video and digital - primarily but not exclusively in the branding field. His work has been in the Annual three times, but he's still waiting for that first pencil. He has very, very nearly finished the first draft of his novel. No, really, he has.

