TV & Cinema Communications
Matt Scarff
Head of Creative - BSkyB
Matt joined BSkyB as Head of Creative where he leads the creative output for Sky 1, 2 & 3, Sky Living, Sky Atlantic, Sky Movies, Sky Arts and Sky 3D.
Previous to this, he lead the creative output for all ten of UKTV’s thematic channels – Watch, GOLD, Dave, Alibi, Eden, Blighty, Yesterday, Home, Really and Good Food – both on and off air, working closely with the Marketing team and the broadcaster’s creative agency, Red Bee Media.
Matt was instrumental in developing and implementing what is widely believed to be the most ambitious rebrand in British broadcasting history – ten channels in 19 months – while also raising the creative bar for UKTV’s campaigns both off and on air. Matt joined from Red Bee Media (formerly BBC Broadcast) where, as Creative Head BBC One, he worked on campaigns including Doctor Who, EastEnders, Panorama, The Apprentice and Strictly Come Dancing.
