When Facebook Becomes a Book
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Digital / 2011
When Bouygues Telecom was launching its Facebook platform, it asked us to create something that would go beyond using your profile picture in a funny way, or entertaining your friends with a joke. We decided to look at the way we use Facebook and found that even though we use the social networking site every day, we forget the favourite moments we share online. So we created an app that could change that, and keep your Facebook in a book.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.