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Signs you Love - Chicken (Wings) / Fruit / Sausage

Award: Wood Pencil

Wood Pencil / Radio / Writing / 2010

Most radio adverts are background noise. McDonald’s wanted to create a radio campaign that would stand out from all the dross. With simple, single-minded adverts talking about all kinds of McDonald’s food, the campaign is nearing one hundred separate executions, all filled with ‘Signs You Love McDonald’s’. There are many reasons people like McDonald’s. Some make sense. Some do not. These are those reasons.

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