Writing for Design
Roger Horberry
Freelance Copywriter - Roger Horberry
Roger Horberry, 45, is a freelance copywriter with a background in branding, design and the web.
By day he works for various London-based agencies, by night he makes wilfully obscure music. Over the last 25 years he has released over a dozen CDs that together have earned him literally hundreds of pounds.
He is also the author of two books – ‘Brilliant Copywriting – How to Craft the Most Effective Copy Imaginable’ (on Prentice Hall) and ‘Sounds Good on Paper – How Figures of Speech Bring Business Language to Life’ (on A&C Black).
In his increasingly rare spare time he runs marathons and walks the dog.
