Writing for Design
John Simmons
Director - The Writer
Foreman
John Simmons is an independent writer and consultant, and a director of The Writer. His latest book 26 ways of looking at a blackberry explores the creative power of constraint in business writing.
He was a director of Newell and Sorrell from 1984 until the merger with Interbrand in 1997. He headed many large brand programmes and established Interbrand’s verbal identity team before he left in 2003.
John runs ‘Writing for design’ workshops for D&AD. He also runs ‘Dark Angels’ workshops, residential courses in remote retreats, which aim to promote more creative writing for business. He has written a number of books on the relationship between language and identity, including We, me, them & it and The invisible grail.
He’s a founder director of 26, the not-for-profit group that champions the cause of better language in business, and has been writer-in-residence for Unilever and King’s Cross tube station.
