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Martin Palamarz
Strategy Partner - Lateral
Martin is the Strategy Partner at Lateral, Amsterdam. His specialty lies in building bridges between the digital and traditional world.
He was part of the team who founded 180 Amsterdam’s digital department, today known as RIOT, building the foundation for AKQA’s creative office in Amsterdam and in the early days of digital he introduced digital thinking to successful Swedish above the line agencies like GOSS and Forsman & Bodenfors (through one of F&B’s digital production agencies).
Recent global clients include adidas Performance, Nike Football, Sony PlayStation and the country of South Africa. Throughout his career he has been involved in projects winning several awards including Cannes Lions, New York Festivals and Epica.
