TV & Cinema Advertising
Martin Beauvais
Former North American ECD - ZIG, BBDO Montreal, TAXI
Named one of the most influential people in Canadian marketing by Marketing magazine, Martin has consistently won international awards for work that has stepped outside of the boundaries of traditional advertising. His Milk campaign has been recognized in every major award show, became a pop culture phenomenon in Quebec and even spawned two platinum music albums. Martin believes that advertising is, and has always been, in a constant state of flux and that success is determined by creatively engaging consumers on an interactive level, no matter what the medium.
ZIG has been nominated for agency of the year no less that 3 times during his tenure and Martin is credited with helping to create a distinctly innovative and modern creative culture. Not to mention a host of internationally successful campaigns for such clients as IKEA, Pfizer, Molson, Greenpeace, Bestbuy and Scream TV.
Martin currently lives in Toronto with his wife, Frances, his two daughters, Mathilde and Lola, their cat, Scratch and his vintage Gibson guitar.
