Integrated
Matthew Bull
Chief Creative Officer - Lowe Worldwide
Bull is the Chief Creative Officer of Lowe Worldwide. He is also the Founder/Chairman of the Lowe Bull group in South Africa. However, the truth is, his true talent lies in football and it’s rumored he is being lined up to manage Manchester United when Sir Alex Ferguson retires. Either that, or his son’s local team, the other United – Fairfield.
While he’s in limbo though, he will continue to do his best to motivate and stimulate people from all over the Lowe world to create advertising that actually intellectually and emotionally connects with people. Real people. He believes that the 4-4-2 formation is the most exhilarating one, but, like everything, including advertising, philosophies and formations are irrelevant if your people aren’t motivated and the pitch is crap.
