Integrated
Satoshi Takamatsu
Founder/CEO/CCO - ground Tokyo
Satoshi started off his career in Dentsu. He played a major role in numerous epoch-making advertisements sometimes as a copywriter and at other times as a creative director. In 2005, he established his own creative agency, ‘ ground’ as a founder and was inducted as CEO and Chief Creative Director.
While producing a number of masterworks following a conventional advertising approach, he is also known as a pioneer in the field of non-conventional advertising approach, integrated campaign, and branded entertainment.
In recent years, he received a number of major International Advertising Awards; the ‘Goo’ Campaign was awarded Grand Clio in the C&C category and Silver in the Integrated category at Clio, Grand Prix at ADFEST, Gold in the Hybrid category at NYADC. Cup Noodle’s FREEDOM campaign collected Grand Prix in the INOVA category at ADFEST, Gold in 360, Silver in both the C&C and Integrated category at Clio.
