Digital Advertising
Dirk Eschenbacher
ECD & Managing Partner - Tribal DDB Asia Pacific
Dirk is an idealist who dreams of playing guitar for a good cause. For the moment though he channels his energy into creating interactive advertising and brand experiences in digital media. In his role as Executive Creative Director and Managing Partner of Tribal DDB Asia Pacific, Dirk leads the creative product for Tribal’s 17 offices across the region.
His award-winning work includes online, offline and through the line campaigns for clients such as Unilever, Pepsico, Philips, Volkswagen, Audi, Adidas, DHL, Motorola and Nokia. Dirk and his creative teams have been honored at many local, regional and international creative award shows, winning the first Cannes Cyber Lion and D&AD Pencil for China.
Originally from Munich in Germany, Dirk has been calling Asia home for over a decade. He lives in Beijing and when he is not sitting in a plane then he probably sits on his motorbike and cruises the city and surrounding mountains. Dirk is an occasional runner and partner in Yugong Yishan, China’s best club for live music.
