Branding
Peter Knapp
Executive Creative Director Europe & Middle East - Landor Associates
As executive creative director at Landor, Peter Knapp oversees the company’s creative work across all design platforms: corporate identity, branded environments, packaging and digital, throughout the EMEA network.
Specialising in developing integrated design programmes, his responsibility is turning the brand strategy into a creative reality, making sure the brand comes alive wherever it’s seen or experienced. ‘Don’t just say it…feel it, live it, express it...’
Peter has extensive global experience working across markets and sectors ranging from transportation, leisure, petroleum, spirits, financial services and telecommunications, from the US to Ukraine and from Macau to Mumbai.
He loves beautiful simplicity, hates arbitrary curves.
