Winners
Writing for Advertising / Press Advertising
One Male Fragrance / Yappy Dog / Declaration Form
Country-dwelling Australians think all city people are ‘soft’, and don’t care much for their ‘soft’ city ways or ‘soft’ cars and possessions. These press adverts show Country Australia Border Security defending their country border by preventing any ‘soft’ city stuff from getting into their tough country areas. This includes small yappy dogs, hairdryers, tofu, ‘soft’ city carsand turned up collars. Their motto is ‘Nothing Soft Gets In’, and their official 4WD vehicles are supplied by Toyota.
