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Awards 2010

Winners

Typography / Graphic Design
Clocks

Against Aids. Every minute counts. At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: ‘Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care’. Solidarité Sida wanted to alert Europeans to the necessity of acting quickly against this situation. BETC created an outdoor installation, in association with artist Nadine Grenier, consisting of 321 clock mechanisms. The bottom of the installation carries the call to action, explaining where people can get more information about the foundation and donate online: ‘Every minute counts. www.solidarite-sida.org’.

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Award

In the Annual

Credits

  • Art Director
    Arnaud Assouline
  • Designer
    Nadine Grenier
  • Copywriter
    Benjamin Le Breton
  • Executive Creative Director
    Stéphane Xiberras
  • Advertising Agency
    BETC Euro RSCG
  • Account Handler
    Elodie Andurand
    Raphaël de Andréis
    Philippe Brandt
  • Brand Manager
    Emmanuel Dollfus
  • Marketing Manager
    Barbara Alfandari