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Typography / Poster Advertising
Gate
To promote the DIY section in Kinokuniya Bookstore, the words ‘I did it on my own’ were playfully incorporated into a gate’s grillwork, illustrating how easy doing stuff on your own can be. These posters were placed within Kinokuniya’s premises and shop front, making them visible to customers browsing in the bookshop as well as to people passing by.
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