Winners
TV & Cinema Communications / TV Brand Identities
MTV International Rebrand 2009
MTV’s first international rebrand launched in July 2009 to an audience of 578 million households across 162 territories. The challenge lay in communicating through a common visual language that would be relevant to different cultures without being perceived as bland or generic. Our solution was an initial set of ten idents displaying a heady mix of human emotions and programme related themes and cut with the energy of pop culture.
