jump to content

Register

Anyone can register.

D&AD members, Education Network members and press can also access additional content once registered.

Click here to register

Close My D&AD

Awards 2010

Winners

TV & Cinema Crafts / Cinematography
The Brighter Side

This is the story of five children who go for a walk along an isolated, windswept beach. It’s cold and gloomy and miserable. In frustration, one of the children throws a rock up at the grey mantle of clouds. Amazingly, magically, the stone travels up, up, up until it pierces the clouds, and lets the sunshine in. Just like that, their day is transformed into something bright and wonderful. This film is a simple metaphor for ITV1. It’s about how ITV1 – the brighter side – can cut through the grey and gloom and once again make everything seem colourful and light.

Return to Categories

Award

In the Annual

Credits

  • Lighting Cameraperson
    Alex Barber
  • Director
    Rupert Sanders
  • Copywriter
    Alex Grieve
  • Art Director
    Adrian Rossi
  • Creative Director
    Nick Gill
  • Producer
    Nell Jordan
  • Agency Producer
    Davud Karbassioun
  • Special Effects
    Anthony Walsham
  • Editor
    Neil Smith
  • Music Composer
    Dustin O'Halloran
  • Sound Designer
    Aaron Reynolds
  • Production Company
    MJZ
  • Advertising Agency
    BBH London
  • Account Handler
    Nick Stringer
  • Marketing Director
    Anna Bateson
    David Pemsel