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Awards 2010

Winners

TV & Cinema Crafts / Animation
Unboxed

In this commercial, an animated engineer transforms a simple cardboard box into the new streamlined Audi Q5. Straight lines become curves. Squares become rounded. In doing so he ingeniously demonstrates the difference between the Q5 and its many boxy rivals, and how Audi has ‘unboxed the box’.

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Award

In the Annual

Credits

  • Director
    Russell Brooke
    Aaron Duffy
  • Copywriter
    Maja Fernqvist
    Joakim Saul
  • Art Director
    Maja Fernqvist
    Joakim Saul
  • Creative Director
    Kevin Stark
    Nick Kidney
  • Producer
    Belinda Blacklock
  • Agency Producer
    Olly Chapman
  • Music Composer
    Woody Guthrie
  • Sound Designer
    Aaron Reynolds
  • Production Company
    First Avenue Machine
    Passion Pictures
  • Advertising Agency
    BBH London
  • Planner
    Rachel Hatton
  • Account Handler
    Simon Coles
    Bill Scott
  • Brand Manager
    James Millett
  • Marketing Manager
    Peter Duffy