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Awards 2010

Winners

TV & Cinema Crafts / Cinematography
Bring it to Life

This visually stunning piece for Guinness shows a barren world being transformed by the extraordinary labour of a devoted team of men. A parallel is drawn between bringing the world to life and pouring a pint of Guinness. Taking on the extreme challenge of creating this epic ad, director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfister.

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Award

In the Annual

Credits

  • Lighting Cameraperson
    Joost van Gelder
    Wally Pfister
  • Director
    Johnny Green
  • Copywriter
    Paul Brazier
  • Art Director
    Paul Brazier
  • Creative Director
    Paul Brazier
  • Producer
    Fergus Brown
  • Production Company
    Knucklehead
  • Advertising Agency
    AMVBBDO
  • Agency Producer
    Adam Walker
    Yvonne Chalkley
  • Special Effects
    The Mill
  • Editor
    Ted Guard
  • Music Composer
    Nick Foster
    Peter Raeburn
  • Account Handler
    Andrea Flamini
    Mark Petersen
  • Marketing Director
    John Roscoe