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Awards 2010

Winners

TV & Cinema Advertising / TV Commercial Campaigns
Airhorn Scuffle / Shaving Cream

Don’t go to bed before the King. To promote their new Late Night Menu, Burger King decided to expose the downside of going to bed a little too early. After all, a guy in bed at 10pm isn’t buying off the Late Night Menu, and that’s bad for business. So, in the tradition of pranks played on sleeping roommates, the King used an airhorn and some shaving cream to rousethese early retirees.

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Award

In the Annual

Credits

  • Director
    Henry-Alex Rubin
  • Copywriter
    Ryan Kutscher
  • Art Director
    Paul Caiozzo
  • Creative Director
    James Dawson-Hollis
    Bill Wright
  • Chief Creative Officer
    Andrew Keller
    Rob Reilly
  • Producer
    Sloan Schroeder
  • Editor
    Lawrence Young
  • Lighting Cameraperson
    Matthew Wolf
  • Production Company
    Smuggler Productions
  • Music
    Lime Studios
  • Advertising Agency
    Crispin Porter + Bogusky
  • Marketing Manager
    Claudia Lezcano