jump to content

Register

Anyone can register.

D&AD members, Education Network members and press can also access additional content once registered.

Click here to register

Close My D&AD

Awards 2010

Winners

Radio / Writing
El Loco

Replacing genuine Toyota parts with foreign parts is a lot like replacing genuine English words with foreign ones. Once you start using the foreign ones instead of the proper English ones, the radio spot you’re writing starts going loco. It becomes muchos difficil to comprende, and eventually makes no sense at all. El Loco was also selected in the category ‘Radio Commercials over 30 Seconds’.

Return to Categories

Award

Nomination

Credits

  • Copywriter
    Jonathan Stilwell
  • Executive Creative Director
    Grant Jacobsen
  • Chief Creative Officer
    Brett Morris
  • Agency Producer
    Karin Keylock
  • Recording Engineer
    Kitso Moremi
  • Production Company
    Sonovision Studios
  • Advertising Agency
    Draftfcb SA
  • Account Handler
    Mike di Terlizzi
  • Vice President of Customer Services
    Terry O'Donoghue