Winners
Press Advertising / Magazines Press Advertising Colour
Hand
If they were human, dogs would probably react bitterly to not receiving the great tasting, richly flavoured food they deserve. If this situation carried on, their discontent would grow, leading them to campaign for something more suitable and, ultimately, take revenge for being treated inappropriately. This latter human feeling is what the ‘Bad food, bad dog’ campaign is all about:dogs getting back at their owners for giving them poor quality food.
