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Awards 2010

Winners

Press Advertising / Magazines Press Advertising Colour
Baby / Garage / Pony

The new power of print – that’s what this campaign and HP’s communication strategy are all about. Meanings are multiple. Because beyond communicating superior printing quality and truer than life impressions, what matters here is what you do with the output, what the printed page triggers and reveals about you. Simply ask a little girl to talk to you about her favourite pony poster. The one that’s on her bedroom wall. And get ready for a long story.

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Award

In the Annual

Credits

  • Art Director
    Cedric Moutaud
  • Copywriter
    Vincent Pedrocchi
  • Photographer
    Jean-Yves Lemoigne
  • Creative Director
    Eric Pierre
    Jean-Francois Sacco
    Gilles Fichtberg
  • Advertising Agency
    CLM BBDO
  • Art Buyer
    Sylvie Etchemaite
  • Planner
    Brice Garcon