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President’s Lectures
Chosen by the President of D&AD, speakers represent the best in their creative fields and inspire discussion and debate.
Winners
Mobile Marketing / Mobile Marketing
iida calling
For the launch of new mobile phone brand iida, we created a system that enabled consumers to record their own voice. The voice is then used to generate music, such as songs used in TV commercials. The resulting music can be downloaded onto their phone and used as a ringtone or sent as a file.
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