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Awards 2010

Winners

Integrated / Integrated
Men Vs Women

Our job for Nike was to re-energise and expand the Nike+ community, by recruiting ‘emerging runners’ in their early twenties, particularly women, to Nike+. To do this, we tapped into the oldest and most heated rivalry of all time. (Note: ‘Challenges’ is the most popular user feature on the Nike+ website).

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Award

In the Annual

Credits

  • Art Director
    Bryan Rowles
  • Copywriter
    Jason Norcross
  • Live Action Photographer
    Nadav Kander
  • Product Photographer
    Hans Pieterse
  • Creative Director
    John Boiler
    Glenn Cole
  • Director
    Tim Godsall
  • Agency Producer
    Angelo Ferrugia
  • Editor
    Robert Duffy
  • Producer
    Rick Jarjoura
  • Sound Designer
    Rohan Young
  • Art Producer
    Rob Beckon
  • Production Company
    Biscuit Filmworks
  • Print Producer
    Sara Southworth
  • Advertising Agency
    72andSunny
  • Digital Agency
    AKQA London
  • Planner
    Alex Schneider
  • Account Handler
    Evin Shutt
  • Brand Manager
    Marcella Fauci
  • Marketing Manager
    Enrico Balleri