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Awards 2010

Winners

Graphic Design / Posters
Clocks

Against Aids , every minute counts. At a set time, twice a day, the hands of these clocks come together and align to form a sentence: ‘Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care’. SOLIDARITE SIDA wanted to alert Europeans to the necessity of acting quickly against this situation. BETC Euro RSCG created an outdoorinstallation, in association with artist Nadine Grenier, consisting of 321 clocks. The bottom of the installation carries the call to action, explaining where people can get more information about the foundation and donate online: ‘Every minute counts. www.solidarite-sida.org’.

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Award

In the Annual

Credits

  • Designer
    Nadine Grenier
  • Art Director
    Benjamin Le Breton
  • Executive Creative Director
    Stéphane Xiberras
  • Typographer
    Benjamin Le Breton
  • Copywriter
    Arnaud Assouline
  • Advertising Agency
    BETC Euro RSCG
  • Outdoor Production
    JCDecaux
  • Account Handler
    Elodie Andurand
    Raphaël de Andréis
    Philippe Brandt
  • Brand Manager
    Emmanuel Dollfus
  • Marketing Manager
    Barbara Alfandari