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Awards 2010

Winners

Graphic Design / Moving Image
Sydney Writers’ Festival Trailer

This 90-second trailer was broadcast at festival events, on websites and on TV. The letters flow down Sydney tributaries to meet in the harbour – a metaphor for the festival itself, where writers gather together to create ‘one week of moving words’. The trailer was produced for real, not in post-production, using Tyvek – a heavy duty tear resistant paper that floats. Well actually, it kind of floats for a while, then folds and sinks. All letters were recovered. No designers or interns drowned during the process.

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Award

In the Annual

Credits

  • Designer
    Julian Melhuish
    Sharon Lee
    Sam Byrnes
  • Creative Director
    Dave Bowman
  • Design Creative Director
    Julian Melhuish
  • Executive Creative Director
    Steve Back
  • Copywriter
    Julian Melhuish
  • Advertising Agency
    Saatchi & Saatchi Sydney
  • Film Production
    Saatchi Design
  • Music
    Simon Lister
  • Brand Manager
    Linly Goh