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Environmental Design / Leisure & Tourism
Georgia Max Coffee Toilet
Georgia Max Coffee is an extra sweet drink, designed to boost energy. To maximise the brand presence in the winter market, the toilets of major ski resorts were turned into a ski jumper’s view, giving a ‘Max’ experience in the most unlikely of places. The copy on the toilet roll holder reads: ‘Seriously kick-ass intensely sweat real coffee, a super zinging unstoppableMax energy booster!’
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