jump to content

Register

Anyone can register.

D&AD members, Education Network members and press can also access additional content once registered.

Click here to register

Close My D&AD

Awards 2010

Winners

Digital Advertising / Tools & Applications
UNIQLO Lucky Switch

UNIQLO’s lucky switch is a small blog widget and a bookmark, which can change whole websites into UNIQLO advertising. Pushing the switch changes all the images on a website into online lottery tickets. If you draw a winning ticket, you and the blog owner will receive a UNIQLO tote bag. The losing tickets are then turned into UNIQLO banner ads. The switch created UNIQLO adverts 2.8 million times in just one month.

Return to Categories

Award

Nomination

Credits

  • Creative Director
    Hiroki Nakamura
  • Technical Director
    Hiroshi Koike
    Qanta Shimizu
    Hiroki Nakamura
  • Flash Programmer
    Taku Ichihara
    Teruo Nakanishi
    Qanta Shimizu
  • Designer
    Mayuko Kondo
    Ryo Tanizaki
  • Art Director
    Kohei Kawasaki
    Tsubasa Kayasuga
  • Copywriter
    Yasuhisa Nito
  • Production Company
    Dentsu TEC
    IMG SRC
    S2 Factory
  • Advertising Agency
    Dentsu Tokyo
  • Agency Producer
    Hajime Yakushiji
    Shinsaku Ogawa
  • Project Manager
    Tatsuhiko Akutsu
  • Client Supervisor
    Kentaro Katsube
    Minako Suzuki