Winners
Digital Advertising / Digital Advertising Campaigns
Right Music Wrongs
The challenge was to reconnect Virgin Mobile with its musical heritage. Our solution was to create an online debate on what good (and bad) music really is; www.rightmusicwrongs.org was born. Using Vanilla Ice as our provocateur, we begin to put him on trial. Found innocent: He’ll be allowed to play the V Festival. Found guilty: He’ll get pelted with tomatoes. Hence he said: ‘Sorry’. (He’s now due to play Glastonbury – so maybe we should say, ‘Sorry’).
