Winners
Digital Advertising / Online Games
Killzone 2 Webgame
PlayStation asked us to hype the launch of ‘Killzone 2’ among hardcore gamers. This sequel has more enemies, more hostile environments, and more life or death moments. Nowhere is safe. We decided to take that proposition and explode it across the online world. The Killzone2 web game gave gamers a taste of what was coming with the world’s first internet-wide shoot’em up. A web browser plug-in allowed gamers to hunt the Helghast across the entire internet and even destroy the sites where they found them. Gamers were able to play solo or in a squad with friends in real-time, and build their scores to top the international leaderboard.
