Winners
Digital Advertising / Digital Advertising Campaigns
Mobile Internet Live
To show the quality and reliability of Tele2’s mobile internet, we sent a reporter all around Sweden. His objective was to broadcast live TV using a mobile internet modem from Tele2. To show how much Tele2 believed in its product, the company decided to put its top executives – including the CEO – on a ledge over a dunking pool. If the connection went down, a Tele2executive would go straight into the pool.
