Winners
Art Direction / Press Advertising
GM Foods / Economic Crisis/ Computer / Car / Two More Degrees
Greenpeace wanted to reach people in their everyday lives to make them realise that there are no small gestures when it comes to saving our planet.We launched a print advertising campaign using boomerangs to remind French consumers of our environmental problems, as ignoring them will backfire one day. The campaign provides warnings on the long-term effects of nuclear energy, irresponsible use of water, and environmental apathy.
