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Awards 2010

Winners

Art Direction / Press Advertising
Terminator / Toy Story / Speed / Gremlins / King Kong / Back to the Future

This campaign promoted Volkswagen's sponsorship of independent cinema. Each ad focuses on incidents involving cars in classic films. The film titles are not directly mentioned, encouraging viewers to work them out for themselves. The fictional reports outline what happened to the damaged vehicle and are filled out by the characters involved.

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Award

In the Annual

Credits

  • Art Director
    Daniel Seager
  • Designer
    Pete Mould
  • Copywriter
    Steve Hall
  • Illustrator
    Pete Mould
    Oliver Watts
    Alex Price
  • Typographer
    Pete Mould
  • Handwriting
    Daniel Seager
    Steve Hall
    Ruth Harlow
    Trevor Slabber
    Pete Mould
    Nicola Sullivan
  • Executive Creative Director
    Jeremy Craigen
  • Advertising Agency
    DDB UK
  • Planner
    Georgia Challis
  • Business Director
    Jonathan Hill
  • Account Director
    Charlie Elliott
  • Account Manager
    Jessica Huth
  • Communications Manager
    Sally Chapman