MoreySmith Identity
Award: Wood Pencil
Wood Pencil / Graphic Design / Stationery / 2008
The MoreySmith dot matrix logo is a flexible device designed to be endlessly cropped and repositioned. The identity is enriched through a diverse range of applications using tactile techniques such as thermography and laser-cutting. The practicality of producing documents that are easily assembled in-house steered the design towards a user-friendly range of materials. Three highlight colours, in combination with natural boards, allow the tailoring of information to specific needs. Recycled card is used for document covers, along with coloured title sheets which show through the laser-cut logo. A short return reveals document titles allowing the reuse of the covers. Large address stickers cover up old information encouraging the reuse of envelopes.
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