New Blood Entry — Make a Shelter a Home
Award: Wood Pencil
Airbnb / 2015
We've created a campaign and initiative for Airbnb called Make a Shelter a Home. Airbnb wants 7 billion people to feel they can belong, anywhere. But 100 million homeless people are likely to feel alone. Make a Shelter a Home empowers Airbnb's existing members to attract and mobilise a new audience. Together, they transform homeless shelters from places to sleep into homes to belong to. We're growing Airbnb's worldwide community to build more caring, hospitable cities around the world.
