New Blood Entry — Instabish
Award: In Book
Unilever - Solve megacity problems / 2014
Domestos — it's about cleanliness. Litter on the streets — one of the most important problems of Moscow and puzzle on a national scale. Rubbish is not only spoils the appearance of the city and causes inconvenience to residents, but also rubbish is a place of gathering bacteria and infections. 20% of municipal waste doesn't fall into trash. How can we make our city cleaner? Solution is Instabish (Instagram+rubbish. Make original video with funny audio filters). People like having fun. So, we transform the process of throwing rubbish into the new trend.