1. Television & Cinema Advertising
Television Commercials
1.01 Up to and including 10 seconds
1.02 Up to and including 20 seconds
1.03 Up to and including 30 seconds
1.04 Up to and including 40 seconds
1.05 Up to and including 60 seconds
1.06 Over 60 seconds
1.07 Television Campaigns
Television Sponsorship Credits
1.08 Television Sponsorship Credits/ Individual and Campaigns
Direct Response Television
1.09 Direct Response Television/ Individual and Campaigns
Cinema Commercials
1.10 Individual
1.11 Campaigns
Public Service & Charities
1.12 Individual
1.13 Campaigns

2. Non-English Language Television & Cinema Advertising
Advertising created in all languages other than English should be entered here. Commercials should be sub-titled or dubbed.
Television Commercials
2.01 Up to and including 10 seconds
2.02 Up to and including 20 seconds
2.03 Up to and including 30 seconds
2.04 Up to and including 40 seconds
2.05 Up to and including 60 seconds
2.06 Over 60 seconds
2.07 Television Campaigns
Television Sponsorship Credits
2.08 Television Sponsorship Credits/ Individual and Campaigns
Direct Response Television
2.09 Direct Response Television/ Individual and Campaigns
Cinema Commercials
2.10 Individual
2.11 Campaigns
Public Service & Charities
2.12 Individual
2.13 Campaigns

3. Television & Cinema Advertising Crafts
In this category the jury will be looking principally at the contribution the craft has made within the overall context of the work. Public service and charity commercials may be entered in this category, as may non-English language work (please sub-title or dub into English)
3.01 Direction
3.02 Cinematography
3.03 Use of Music
3.04 Writing
3.05 Animation
3.06 Editing
3.07 Special Effects
3.08 Sound Design
3.09 Model Making
4. Television & Cinema Graphics
4.01 Brand Identity
4.02 Title Sequences
4.03 Promotions/Stings/Programme Junctions
4.04 Television Sponsorship Credits
5. Music Videos
In Direction, the overall concept of the music video will be considered. With all other elements, the jury will be looking principally at the contribution the craft has made within the overall context of the work.
5.01 Direction
5.02 Cinematography
5.03 Animation
5.04 Special Effects
5.05 Editing
6. Radio Advertising
In 6.01 to 6.05 all components of the work will be considered.
In 6.06 and 6.07 the jury will be looking principally at the contribution the craft has made within the overall context of the work.
Public service and charity commercials may also be entered into 6.06 and 6.07.
6.01 Under 40 seconds
6.02 40 seconds and over
6.03 Campaigns
Public Service & Charities
6.04 Individual
6.05 Campaigns
Radio Crafts
6.06 Direction
6.07 Scriptwriting

7. Integrated Communication
This category can be entered by individual companies or as collaborations. Joint entries should be co-ordinated from one entry point and if the entry is a collaborative one, please list all companies involved on the project description. All entries must incorporate a range of media and contain at least three separate formats. For example, pick from three or more of the following: TV, radio, direct mail, ambient, interactive/ digital media, press, posters, corporate identity, graphic design, editorial, photography, product design or architecture.
7.01 Integrated Advertising
7.02 Integrated Design
7.03 Integrated Advertising and Design

8. Direct Mail
Please ensure that you include a sentence of explanation with your entry (e.g. a description of your brief). This sentence should be included on your Entry Label.
8.01 Low volume mailings (niche market, up to 10,000 approx.)
8.02 High volume mailings (mass market, over 10,000 approx.)
8.03 Inserts
8.04 Public Service & Charities
9. Ambient Media
This category incorporates all non-traditional media – entrants can submit more than one media if this aids demonstration of the campaign. Each entry must include a completed project description, which offers the to the entrant to convince the judges that theirs is a genuine entry.
9.01 Ambient Media

10. Interactive & Digital Media
Please ensure that you include a sentence of explanation with your entry (e.g. a description of your brief). This sentence should be included on your Entry Label.
10.01 Advertising
Entry can include banners, email, viral and online commercials, campaigns, and mobile advertising.
10.02 Games
For example, online games, offline games and mobile games
10.03 Entertainment
Entry can include websites, online and viral advertising, CD-ROM, DVD, Kiosk, installation and convergent forms of media
10.04 Public Service & Charities (includes Education)
This includes websites, online and viral advertising, CD-ROM, DVD, Kiosk, installation and convergent forms of media
10.05 Information
This includes websites, online and viral advertising, CD-ROM, DVD, Kiosk, installation and convergent forms of media
10.06 Arts
Entry here should include websites, online and viral advertising, CD-ROM, DVD, Kiosk, installation and convergent forms of media

11. Digital Crafts
In this category, the jury will be looking principally at the contribution the craft has made within the overall context of the work. Public service and charity work may be entered in this category. Media to be entered can include websites banners, email, viral and online commercials, mobile advertising, CD-ROM, DVD, Kiosk, installation and convergent forms of media, online, offline and mobile games.
11.01 Art Direction
11.02 Writing
11.03 Animation
11.04 Sound Design
11.05 Motion Graphics
11.06 Typography
11.07 Interface/ Navigation
11.08 Interaction
11.09 Illustration
12. Press Advertising
Consumer Magazines
12.01 Black and White
12.02 Colour
Newspapers
12.03 Black and White
12.04 Colour
Trade and Professional Magazines
12.05 Black and White
12.06 Colour
Campaigns
12.07 Newspapers
12.08 Consumer Magazines
12.09 Trade and Professional Magazines
Public Service & Charities
12.10 Individual
12.11 Campaigns
13. Non-English Language Press Advertising
Advertising in all non-English languages can be entered here. Advertisements should be sub-titled for entry.
Consumer Magazines
13.01 Black and White
13.02 Colour
Newspapers
13.03 Black and White
13.04 Colour
Trade and Professional Magazines
13.05 Black and White
13.06 Colour
Campaigns
13.07 Newspapers
13.08 Consumer Magazines
13.09 Trade and Professional Magazines
Public Service & Charities
13.10 Individual
13.11 Campaigns

14. Posters
14.01 Sidewalk/ Adshel
This includes 6 sheet posters (1800 x 1200mm), adshels, pedestrian audience
14.02 Medium Roadside/ Billboard
This includes 4 sheet posters (1524 height x 1016mm width), 16 sheet posters (3048 height x 2032mm width), portrait-dimension posters at roadside junctions
14.03 Large Roadside/ Billboard
This includes 48 sheet posters (3048 height x 6096mm width), 96 sheet posters (3048 height x 12192mm width), landscape-dimension posters at roadside junctions
14.04 Poster campaigns
Public Service & Charities
14.05 Individual
14.06 Campaigns
Transport and Specials
Public service and charity posters are also eligible here.
14.07 Transport
This includes bus-sides, taxi advertising, underground, metro or railway advertising and port or airport advertising
14.08 Specials
This includes electronic billboards, ultravisions, lenticulars, dot matrix systems, special builds and spectacolours
Print Advertising (contd.)

15. Non-English Language Posters
15.01 Sidewalk/ Adshel
This includes 6 sheet posters (1800 x 1200mm), adshels, pedestrian audience
15.02 Medium Roadside/ Billboard
This includes 4 sheet posters (1524 height x 1016mm width), 16 sheet posters (3048 height x 2032mm width), portrait-dimension posters at roadside junctions
15.03 Large Roadside/ Billboard
This includes 48 sheet posters (3048 height x 6096mm width), 96 sheet posters (3048 height x 12192mm width), landscape-dimension posters at roadside junctions
15.04 Poster campaigns
Public Service & Charities
15.05 Individual
15.06 Campaigns
Transport and Specials
Public service and charity posters are also eligible here.
15.07 Transport
This includes bus-sides, taxi advertising, underground, metro or railway advertising and port or airport advertising
15.08 Specials
This includes electronic billboards, ultravisions, lenticulars, dot matrix systems, special builds and spectacolours
Print Advertising (contd.)

16. Art Direction
In this category the jury will be looking principally at the contribution
the advertising layout and design has made within the overall context
of the work. All print advertising is eligible in this category, including
public service and charity advertisements.
16.01 Individual
16.02 Campaigns
17. Writing for Advertising
In this category the jury will be looking principally at the contribution
the writing has made within the overall context of the work. All print
advertising is eligible in this category, including public service and
charity advertisements.
17.01 Individual
17.02 Campaigns

18. Graphic Design
Graphic Design in all languages can now be entered here. Please supply a short translation for non-English language entries and/or include a brief description of purpose if necessary to the understanding of the piece.
18.01 Technical Literature
18.02 Brochures & Catalogues
18.03 Annual Reports
18.04 Leaflets
18.05 Direct Mail
18.06 Calendars
18.07 Self Promotional Items
18.08 Individual Posters (non music)
18.09 Poster Campaigns (non music)
18.10 Stationery Ranges (not major branding identities)
18.11 Individual Letterheads
18.12 Point-of-Sale Material
18.13 Any Other
For example, stamps, greeting cards, invitations
Music Packaging & Print Promotion
18.14 Promotional Posters
18.15 Individual Compact Discs, Tapes & Record Sleeves
18.16 Compact Discs, Tape & Record Sleeve Campaigns
18.17 Promotional Literature & Point-of-Sale Material

19. Corporate & Brand Identity
All entries must demonstrate a wide application of the identity,
for example stationery, livery, signing, uniforms, promotion print,
merchandising.
19.01 New Brand to Market Identity Schemes
19.02 Relaunched Brand Identity Schemes
19.03 Brand Building Identity Schemes
19.04 Symbols, Logotypes & Typefaces
20. Editorial & Book Design
All entries must demonstrate a wide application of the identity,
for example stationery, livery, signing, uniforms, promotion print,
merchandising.
20.01 Book Covers
20.02 Complete Books
20.03 Magazine Covers
20.04 Magazine Features
20.05 Complete Magazines
20.06 Complete Newspapers
21. Writing for Design
In this category the jury will be looking principally at the contribution
the writing has made within the overall context of the work.
21.01 Writing for Design
22. Photography & Image Manipulation
In this category the jury will be looking principally at the contribution the image has made within the overall context of the work. Public service and charity advertisements may be entered into this category.
Photography & Image Manipulation for Advertising
22.01 Individual
22.02 Campaigns
Photography & Image Manipulation for Design
For example, editorial, reportage, still life, corporate
22.03 Individual
22.04 Series or Sequence
Photography & Image Manipulation for Self-Promotion
For example, web and interactive, corporate, editorial
22.05 Individual
22.06 Campaign, series or sequence

23. Illustration
In this category the jury will be looking principally at the contribution the illustration has made within the overall context of the work. Public service and charity advertisements may be entered into this category.
Illustration for Advertising
23.01 Individual
23.02 Campaigns
Illustration for Design
For example, editorial, self-promotional, corporate, packaging
23.03 Individual
23.04 Series or Sequence
24. Typography
In this category the jury will be looking principally at the contribution the typography has made within the overall context of the work. Public service and charity advertisements may be entered into this category.
Typography for Advertising
24.01 Individual
24.02 Campaigns
Typography for Design
For example, Editorial, Self-Promotional, Corporate, Packaging
24.03 Typography
24.04 Typeface Design
25. Packaging
25.01 Brand Label Individual Pack
25.02 Own Brand Individual Pack
25.03 Brand Label Range of Packaging
25.04 Own Brand Range of Packaging
25.05 Physical Shape

26. Product Design
In this category, the jury will be looking for evidence of invention, a consideration of global, cultural and environmental issues, and the user-friendliness of the product.
26.01 Products for the Home
For example, domestic appliances, lighting, domestic furniture, products for systems such as hi-fis or heating, DIY, hardware, toys and decorative products
26.02 Products for Work or Industry
For example, office equipment and furniture, computers, communications or security systems, vending machines and portable equipment
26.03 Products for Health or Leisure
For example, hospital or laboratory products, products for the disable, sports and exercise equipment, cameras, gardening and camping equipment
26.04 Products for the Environment
For example, street furniture, outdoor lighting and public service equipment
26.05 Products for Transport
For example, cars, trains, trucks, tractors, motorbikes, aeroplanes, bicycles, boats and public vehicles

27. Environmental Design & Architecture
27.01 Design for Retail & Services
Outlets selling products or service, from fashion to banking, hairdressing to supermarkets
27.02 Design for Leisure & Tourism
For example, sports environments, leisure attractions, arts venues, catering establishments, hotels
27.03 Residential Design
For example, personal projects, conversions and restorations, flats, private estates, palaces, council or housing association housing and house boats
27.04 Design for Industry, Transport and the Workplace
For example, offices, reception areas, meeting rooms, factories, warehouse, laboratories
27.05 Design for the Public Environment/ Community
For example, school, universities and colleges, civic buildings, hospitals, ecclesiastical buildings, public spaces and monuments, public engineering projects, community centres, police and fire stations
27.06 Exhibition Design
For example, permanent or temporary three-dimensional solutions for exhibition spaces
27.07 Applied Graphic Design
For example, specific graphic solutions and/or signage programmes developed for environments including retail, leisure, exhibition and workplace interiors

1 Television & Cinema Advertising
Feargal Ballance
DDB London
Nick Bell
JWT
Armando Bo
Therapy Films
Paul Brazier
Abbott Mead Vickers.BBDO
Fergus Flemming
M&C Saatchi
Anthony Goldstein
Wieden+Kennedy Amsterdam
Paul Gay
Paul Weiland Film Company
Glen Gibbins
Fallon London
Colin Hickson
Publicis London
Paul Hodgkinson
M&C Saatchi
Jerry Hollens
Rainey Kelly Campbell Roalfe/Y&R
Tony McTear
TBWA\London
Cris Mudge
Outsider
Dan Pawych
Downtown Partners
Russell Ramsey
Bartle Bogle Hegarty
Simon Robinson
WCRS
Matthew Saunby
Grey London
Tomas Skoging
ACNE Film
Emer Stamp
Miles Calcraft Briginshaw Duffy
Brian Turner
Clemmow Hornby Inge
Ben Walker
Wieden+Kennedy UK
Luke Williamson
Mother
Nick Worthington
Publicis Mojo Auckland
Ivan Zacharias
Stink
2 Non-English Language Television & Cinema Advertising
Carlos Bayala
Mother Argentina
Chanel Basualdo
Numero/Mia Films
Patrik Bergh
Partizan
Sergio Gordilho
Africa Propaganda
Oliver Green
FCB London
John Pallant
Saatchi & Saatchi London
Calvin Soh
Fallon Hong Kong
3 Television & Cinema Advertising Crafts
Leslie Ali
WCRS
Barsley
The Mill
Yann Elliott
Mother
Adam Foulkes
Nexus Productions
Andy Sheriff
Adelphoi
Vince Squibb
Lowe London
Parv Thind
Wave Recording Studios
Sean Thompson
Wieden+Kennedy UK
4 Television & Cinema Graphics & Idents
Tony Barry
Clemmow Hornby Inge
Tony Brook
Spin
Julian Harriman-Dickinson
Harriman Steel
Daniel Kleinman
Kleinman Productions
Martin Lambie-Nairn
Lambie-Nairn
Nick Livesy
RSA/Black Dog Films
Claudia Southgate
Bartle Bogle Hegarty
Kim Papworth
Wieden+Kennedy UK
5 Interactive Television
Peter Cowley
Endemol UK
Jamie Galloway
COI Communications
Anson Harris
Meme Digital
John Sinclair
UsTwo
Simon Smith
Weapon7
Emma Somerville
BBC Online & Interactive
Rory Sutherland
OgilvyOne Worldwide London
Jon Williams
Wunderman Interactive UK
6 Music Videos
Dick Carruthers
Metropolis Group
Richard Flintham
Fallon London
John Hardwick
Helen Langridge Associates
Liz Kessler
Island Records
Don Letts
Sebastian Marling
Blue Source
John Moule
Mute Records
Tim Nash
Atlanic Records
James Scroggs
MTV Networks Europe
7 Viral Advertising
Julian Andrews
Saatchi & Saatchi X
Robert Campbell
Outsider
Brian Campbell
TBWA\London
Mark Hunter
Wieden+Kennedy Amsterdam
Paula Marcantonio
Delaney Lund Knox Warren
Rob Potts
Mother
Malcolm Poynton
Ogilvy & Mather London
Ed Robinson
The Viral Factory
8 Radio Advertising
Paul Burke
Malcolm Duffy
Miles Calcraft Briginshaw Duffy
Ged Edmondson
McCann Erickson
Jon Elsom
Delaney Lund Knox Warren
Mark Hillman
Steve Hooper
Hooper Galton
Gavin Kellett
Publicis London
Mike McKenna
J Walter Thompson
Richard Russell
Ogilvy+Mather London
9 Integrated Communication
Tim Ashton
Antidote
Richard Bullock
180 Amsterdam
Tony Davidson
Wieden+Kennedy UK
Mark Fiddes
Euro RSCG London
Andrew Fraser
DDB London
Dan Germain
Innocent
Garrick Hamm
Williams Murray Hamm
Michael Johnson
johnson banks
Robert Nakata
72andsunny
10 Direct Mail
Eoghain Clarke
Saatchi & Saatchi London
Lu Dixon
EHS Brann
Ian Haworth
WWAV Rapp Collins
Shaun Mcllrath
Heresy Group
John Milne
OgilvyOne Dublin
Matt Morley-Brown
archibald ingall stretton
Rebecca Rae
Craik Jones Watson Mitchell Voelkel
Trefor Thomas
RMG:Black Cat
Dave Woods
Claydon Healey Jones Mason
Lee Boulton
WCRS
Anna Burles
Diabolical Liberties
Mick Mahoney
Mustoes
Steve Paskin
Lowe London
Ken Sara
Delaney Lund Knox Warren
Adam Tucker
DDB London
Peter Waibel
Jung von Matt Stuttgart
Alan Young
FCB London
Hege Aaby
Sennep
Vassilios Alexiou
Lessrain
Farid Chaouki
Blue Goo
Andries Odendaal
Tom Roope
Tomato Interactive
Simon Sankaraya
All of US
Carsten Schwesig
Sony CSL
13 Online Advertising
Dave Bedwood
Lean Mean Fighting Machine
Peter Beech
Poke
Victoria Buchanan
Tribal DDB
Mark Chalmers
Strawberry Frog
Mark Collier
Dare Digital
Matthew Gibbins
Albion Brand Communications
Matias Palm-Jensen
FarFar
Sebastian Royce
Glue London
Simon Waldman
The Guardian
14 Digital Crafts
Ranzie Anthony
Tonic
Fred Flade
de-construct
Christian Grou
Neutral
Bob Pullum
AKQA
Alasdair Scott
Filter UK
David Streek
Playerthree
Paul Venables
Venables, Bell & Partners
15 Press Advertising
Amber Casey
Bartle Bogle Hegarty
Damon Collins
Mother
Matt Gooden
Wieden+Kennedy UK
Dylan Harrison
DDB London
Ben Kay
Abbott Mead Vickers. BBDO
Ben Priest
Rainey Kelly Campbell Roalfe/Y&R
Paul Silburn
TBWA\London
Hugh Todd
JWT
Dennis Willison
Saatchi & Saatchi London
16 Non-English Language Press Advertising
Sonal Dabral
Ogilvy & Mather Malaysia
Tim Delaney
Leagas Delaney
Eric Helias
Publicis Conseil
Sejo Kawaguchi
Tugboat
James Lowther
M&C Saatchi
Anna Qvennerstedt
Forsman & Bodenfors
Piyush Pandey
Ogilvy & Mather Mumbai
Mark Tweddell
Abbott Mead Vickers.BBDO
Guillermo Vega
Young & Rubicam Buenos Aires
17 Posters
Nick Allsop
DDB London
Bruce Bildsten
Fallon Mineapolis
Mike Boles
Rainey Kelly Campbell Roalfe/Y&R
Bil Bungay
Dave Masterman
Bartle Bogle Hegarty
Patrick McClelland
TBWA\London
Ed Morris
Lowe London
Tim Riley
Abbott Mead Vickers.BBDO
Simon Roseblade
Fallon London
18 Non-English Language Posters
Jim Bolton
HHCL/Red Cell
Craig Davis
JWT
Ann-Margit Igoni
Bob Helsinki
Erik Kessels
Kessels Kramer
Fernando Perez
FCB/Tapsa
Lyndy Stout
Shots
Spencer Wong
Oglivy & Mather Hong Kong
19 Art Direction
Lovisa Almgren
Abbott Mead Vickers.BBDO
Paul Cohen
Mother
Christian Cotterill
Euro RSCG London
Martin Galton
Hooper Galton
John Hegarty
Bartle Bogle Hegarty
Grant Parker
DDB London
Mark Reddy
McCann-Erickson London
Alexandra Taylor
Publicis London
Jureeporn Thaidumrong
Saatchi & Saatchi Thailand
20 Writing for Advertising
Jeremy Carr
Miles Calcraft Briginshaw Duffy
Brian Cooper
St. Lukes
Sean Doyle
Campbell Doyle Dye
Justin Hooper
Euro RSCG London
Simon Veksner
DDB London
Mary Wear
Abbott Mead Vickers.BBDO
Dean Webb
McCann-Erickson
Matt Wheeler
Leo Burnett
21 Graphic Design
Mark Bonner
GBH
Lisa Careborg
Happy Forsman & Bodenfors
Ian Cartlidge
Cartlidge Levene
Theseus Chan
Work
Shaun Dew
Dew Gibbons
Alan Dye
NB: Studio
Daniel Eatock
Boy Meets Girl S&J
Bryan Edmondson
SEA
Jonathan Ellery
Browns
Laurent Fetis
Lizzie Finn
James Goggin
Practise
Nat Hunter
Airside
Angela Lorenz
Morag Myerscough
Studio Myerscough
Quentin Newark
Atelier Works
Amelia Noble
KerrNoble
Ben Parker
Made Thought
Gina Rose
Rose+Hopp Design
Adrian Shaughnessy
This is Real Art
Katja Thielen
Together Design
22 Corporate & Brand Identity
Sabine Bockting-Reinhardt
Reinhardt grafisch ontwerp
Ben Casey
The Chase Manchester
Brian Eagle
Unreal
Gary Holt
Lambie-Nairn
Nina Jenkins
The Partners Design Consultants
Sharon Werner
Werner Design Werks
Marina Willer
Wolff Olins
23 Editorial & Book Design
Roger Black
Danilo Black
Tony Chambers
Wallpaper*
Andy Cowles
IPC Magazines
Mark Farrow
Farrow Design
Fernando Gutiérrez
Pentagram Design
Tom Hingston
Tom Hingston Studio
Anne Odling-Smee
OSB Design
Micha Weidmann
24 Writing for Design
Patrick Baglee
EHS Brann
Lise Brian
The Chase Manchester
Martin Hennessey
The Writer
Tom Lynham
Neil Patterson
The Little Monkey
Greg Quinton
The Partners Design Consultants
Lisa Smith
Browns
25 Photography & Image Manipulation
Paul Graham
Alison Jackson
Nick Meek
Justin Tindall
DDB London
Ben Stockley
Matthew Stuart
Steve Williams
Lowe London
26 Illustration
Rosie Arnold
Bartle Bogle Hegarty
Paul Davis
Big Orange
Anne Howeson
Royal College of Art
Frith Kerr
KerrNoble
Darrel Rees
Heart
Simon Spilsbury
Lawrence Zeegen
University of Brighton
27 Typography
Dan Beckett
Clemmow Hornby Inge
Andy Dymock
Therapy Films
Yara Khoury
Al Mohtaraf Assaudi
Wladimir Marnich
Michael C Place
Build
David Wakefield
Campbell Doyle Dye
28 Packaging
John Blackburn
Blackburns
Philip Carter
Carter Wong Tomlin
Fiona Curran
Williams Murray Hamm
Pip Dale
Brandhouse WTS
Allison Miguel
Ziggurat Brand Consultants
Graham Shearsby
Design Bridge London
Joanne Thomas
Jupiter Drawing Room Cape Town
29 Product Design
Adrian Berry
Factory Design
Colin Burns
Martach Consulting
Adrian Caroen
Seymour Powell
Joe Ferry
Virgin Atlantic
Libby Sellars
Design Museum
Bill Sermon
Nokia
Sohrab Vossoughi
Ziba
30 Environmental Design & Architecture
Steve Chilton
Marks Barfield Architects
Simon Conder
Simon Conder Associates
Gareth Davies
Pentland Brands
Mark Dytham
Klein Dytham Architecture
Maciek Jurkowski
Jurkowski Design
Shona Kitchen
Royal College of Art
Tim Molloy
Science Museum
Ian Sharratt
Pringle Richards Sharratt Architects