D&AD

About D&AD: D&AD is an educational charity - our purpose is to set creative standards, educate, inspire and promote good design and advertising

Creative by Innocence

Awards

The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry.

Each year Silver Awards (Yellow Pencils) and Gold Awards (Black Pencils) are presented at a gala ceremony in London before 2,000 guests. All the winners, plus a wider body of the year’s best work, are showcased in the D&AD Annual & Showreel.

The D&AD Awards span 27 different categories encompassing all aspects of the communications mix from writing and art direction to architecture, music videos and photography. Annually attracting over 21,500 entries from internationally leading agencies and design groups, clients, in-house studios, architectural practices, as well as film and post-production companies of over 55 nations.

The D&AD Awards offer the creative community the opportunity to be judged by its harshest critics – its peers. Over 300 eminent creative practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.