2010
Blog archives
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Branding Focus: Richard Scholey
Want to know about branding? Over the next few weeks we at D&AD will be featuring articles about branding drawing from the experience and valued insight of creative branding maestros.
Richard Scholey is Creative Director at The Chase having recently returned there from Elmwood. Richard has won numerous design awards include D&AD, Design Week, New [...] -
Behind the Idea: The Most Refreshing Pint
Elvis Communications’ Ben Clapp on a simple campaign with a refreshing twist.
‘How many times have you used the refresh button in an Internet browser? A 1000 times? 10,000 times? More? Well, finally someone has finally made it fun’ says Clapp.
themostrefreshingpint.com is a webpage with a simple aim – to refresh and reward Strongbow fans. [...] -
No Mean Tweet: 4320 LA:SYD
When V Australia wanted to increase sales on its route between Sydney and Los Angeles, Twitter was pushed to the limit.
The brief was to promote weekend deals to Los Angeles, positioning it as the ultimate short break.
To achieve this, ad agency, Droga5 Sydney, recruited three energetic Aussies willing to fly to LA for 72 hours [...] -
Sharp’ner: The Art of the Fanzine
D&AD has launched a new series of small events for members and friends, Sharp’ner offers an opportunity for stimulating discussion and the exchange of ideas around some really great projects…. in a bar.
For the first in the Autumn series, rid yourself of those post-summer holiday blues with September’s Sharp’ner; dedicated entirely to the art of [...] -
Copywriting Focus: Bittersweet – A Writer’s Life by Jon Sayers!
In the last part of our current series focusing on copywriting, Jon Sayers gives us an insight into working as a copywriter in advertising. It’s a long one so sit back. make a cup of tea and enjoy! Jon has kindly offered a prize (details at the end) for the best comments so please make [...]
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Copywriting Focus: Bittersweet – A Writer’s Life by Jon Sayers (2)
This is the second part in the series of five titled Bittersweet – A Writer’s Life by Jon Sayers on working as a copywriter.
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Blog Chapter Two. In the Green Room.
Just before my interview begins, while I am waiting in the green room, now that the wardrobe lady has straightened my tie, and the make-up lady [...] -
Copywriting Focus: Bittersweet – A Writer’s Life by Jon Sayers (3)
This is the third part in a series of five titled Bittersweet – A Writer’s Life by Jon Sayers on working as a copywriter.
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Blog Chapter Three. The Interview.
Harriet: So, Jon, just what does a good writer do?
Jon: (gazing intently into the middle distance and swivelling a little on squishy leather chair) A good [...] -
Copywriting Focus: Bittersweet – A Writer’s Life by Jon Sayers (4)
This is the fourth part in a series of five titled Bittersweet – A Writer’s Life by Jon Sayers on working as a copywriter.
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Blog Chapter Four. The Autobiography.
June 1984. I am fresh out of drama school. And clean out of work. I know I can’t get an acting job without an equity card. And I [...] -
Copywriting Focus: Bittersweet – A Writer’s Life by Jon Sayers (5)
This is the final part in a series of five titled Bittersweet – A Writer’s Life by Jon Sayers on working as a copywriter.
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Blog Chapter Five. The Interview II (The Plug).No interview would be complete without the book plug. One of the other kinds of writing I do outside advertising is writing children’s books, [...]
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Cartoon
Each year, D&AD juries see uncompromising campaigns from the charity and public sectors.
In 2003, calls to the NSPCC’s 24-hour helpline doubled in the wake of Saatchi & Saatchi’s Yellow Pencil-winning ‘Cartoon’ – a hard-hitting TV ad depicting a human father.
The cartoon child repeatedly bounces back from his father’s ferocious attacks, complete with comedy sound effects [...]
